Sale: “Studies in 2017 from the National Association of Realtors in the U.S. showed that homes advertised with professional photography spent an average of 40 days less on the market. Also homes in the $200K to -$1M range sell for $3k to $11k more when advertised with high-quality photography.”

Rental: Perhaps professional images are even more important when your real estate is for short term vacation rental. Your clients most likely decide online when viewing your web page or agent’s presentation to rent your place or not.